Julius Marlow
Made by Melbourne
(Re)Brand Launch Video
After 91 years, it was time for Julius Marlow to introduce itself.
Brief
After 91 years of interchangeability with competitors, Julius Marlow needed a brand refresh that would distinguish itself in the market and redefine all customer engagement moving forward.
Outcome
A modern, human-centered brand built on Julius Marlow’s Melburnian roots, and the tenets central to the city in which it was born: diversity, innovation, humility and social progression.
Results
Activating its new brand in its S/S ‘19 campaign, Julius Marlow saw a 200% increase in engagement and traffic on socials as well as industry recognition.
My Role
Research & Strategy
Brand Architecture
Verbal Identity Development
Brief Writing
Copywriting
B&T’s Coverage of the Campaign
Product Shot
Campaign Copy
Campaign Video
Product Shot