Moxie
The Periodic Table
Campaign Launch Video: WTF is a Menstrual Cup?
Campaign Launch Video: Sexxx
Your uncensored period guide.
Brief
After a recent packaging ‘glow up,’ Moxie wanted a brand refresh and campaign to reflect its new identity. The only client directive: do whatever, but do it with a bang.
Outcome
"The Moxie Periodic Table: Your Uncensored Period Guide" a taboo-busting period guide that celebrates the unspoken experiences of menstruation––delivered across web, socials, and a show-stopping banner in the middle of Melbourne.
My Role
Research & Brand Strategy
Brief Writing
Support with Campaign Concept Development
Moxie Founder, Mia Klitsas, with a Banner in Melbourne
The Moxie Periodic Table
Rock Posters Plastered across Melbourne