She’s A Crowd
Not The Only Crisis
Gathering first hand data of domestic and gender-based violence during the COVID-19 pandemic.
Helping decision makers better understand domestic and gender-based violence during COVID-19.
Brief
During COVID-19, rates of domestic and gender-based violence skyrocketed, and government response (e.g., funding hotlines) was insufficient. She's A Crowd had to figure out how to help in this second health crisis.
Outcome
A three-phase social media campaign that educated audiences on the crisis, gathered first-hand data of violence during the pandemic, and provided its community with educational and safety resources.
Results
Within four weeks, the campaign reached 261,742 Australians (3,000%+ from previous campaign efforts) and gathered 700 new qualitative data points (600%+ from previous efforts), helping decision makers better understand and respond to gender-based violence during COVID-19.
My Role
Campaign & Project Management
Research & Strategy
Content Creation
Copywriting
Community Management
Performance Analysis & Reporting
Phase 1:
Educating our audience on the situation, and connecting survivors with COVID-19 specific resources
Phase 2:
Gathering first hand, qualitative data of violence during the pandemic to be shared with Victorian decision makers
Phase 3:
Engaging the community and leading them to educational and support resources