Department of Health and Human Services
The #OrangeCard Campaign
Campaign Launch Video
Giving Victorians the tools to end family violence.
Objective
The Department of Health and Human Services wanted to create a campaign that drove both awareness of and action against family violence in Victoria.
Outcome
A week-long campaign that gave Victorians the “Orange Card”—an online and in person tool that addressed discrimination as a driver of family violence.
Results
The Orange Card campaign reached 70% of Victorians (up 700% from the previous year), and addressed 1,000+ instances of online discrimination.
My Role
Research & Strategy
Brief Writing
Performance Tracking & Analysis
Community Management
Rock Poster
The Orange Card as a GIF
Ambassador Headshot
Ambassador Headshot